Social Networks

TagLift™ provides ad networks and advertisers with safer, better performing and more granular way to target a video's true audience, beyond profile or demographic targeting.

Brand-Safe Social Video

Better matching means safer matching. By automatically assessing viewer preferences and identifying misleading or fraudulent metadata, TagLift minimizes risks of potentially damaging content matching.

Advertiser-Ready Metadata

Because TagLift aggregates metadata from thousands of related videos, it can harness semantic logic to disambiguate and correctly define meaning and target categories. The semantic engine maps video content to the major ad networks' taxonomies and behavioral networks' audience profiles.

Rich Cross-Network Context

By analyzing metadata, user profiles and preferences on multiple social networks, TagLift aggregates richer context and demographic data than that available to any single network.